AI-native · Your AI keys · Run on your premises

Track every competitor price.
Under your own brand.

The AI-native competitive-pricing platform. Matching, alerting, and enrichment run on your own AI keys — Claude, Gemini, or OpenAI — and the whole stack can run on your own premises. No vendor lock-in on your data or your model.

No credit card. Free during beta. SOC2 on the roadmap.
https://yourportal.priceroom.comLive
Price index vs market
0.0
+1.2%
Tracked SKUs
0
+38
Alerts today
0
3 high
Scrape success
0.0%
7d
Live observation feedpreview — public productsstreaming
    Your data, your tenant. The feed above shows public sample products — your portal stays private.

    Everything a pricing team actually needs

    From match to alert to audit — one platform, not six.

    Matches for SNY-WH1000XM5
    Sony WH-1000XM5 Wirelessamazon.de98%
    Sony WH-1000XM5 Headphonesmediamarkt.de95%
    Sony WH 1000 XM5 Blackotto.de87%
    AI product matching
    GTIN → brand + title fuzzy → image hash → embedding similarity. LLM arbitration decides the rest. Every match stored with a confidence score.
    8 retailers, DE proxies
    amazon.de
    otto.de
    mediamarkt.de
    zalando.de
    idealo.de
    saturn.de
    bauhaus.de
    decathlon.de
    European retailer ready
    Amazon.de, Otto, MediaMarkt, Zalando, Idealo. Consent banners, DE proxies, anti‑bot — handled.
    Rule: Match cheapest competitor −1%
    competitor.minour.priceANDmargin15%
    Simulated: 42 fires / 30d
    Visual rules engine
    Build alert rules with AND/OR conditions. Simulate against the last 30 days before enabling.
    Workflow log · last 5m
    approval.approvedyou12s
    scrape.run.completedcron3m
    rule.firedsystem5m
    Workflow audit log
    Every scrape, every rule, every mutation. Filterable, exportable, live‑tailable.
    Your branded workspace
    https://acme.priceroom.com
    Acme PriceHub
    Your logo · your gradient
    Subdomain whitelabel
    Your logo, your name, your favicon, your gradient. acme.priceroom.com → Acme PriceHub. Paid custom domain coming soon.
    Failover order · encrypted
    #1Claudesonnet-4.5●ready
    #2OpenAIgpt-4.1●ready
    #3Gemini2.5-pro●ready
    Your AI keys. Your models.
    Bring your own Claude, Gemini, or OpenAI keys. Ordered failover. Pay no AI markup. Rotate anytime — keys are envelope-encrypted and never logged.
    docker-compose · helm chart
    $ docker compose up -d
    ✓ priceroom-app · ✓ mongo · ✓ scraper-worker
    Your VPC · your retention · your SLA
    Run on your premises
    Docker-compose or Helm chart — deploy PriceRoom inside your own VPC or on-prem. Your data, your retention, your SLA.
    Sent 1× — cooled 6h
    Highmediamarkt.de dropped −5.8%
    email sent · 12 min ago·next allowed in 5h 48m
    Alerts that respect cooldown
    Email, in‑app, webhook. Per‑rule cooldowns so you never get paged twice for the same drop.

    From sign‑in to first alert in under 10 minutes

    01
    Sign in with Google or Microsoft
    We spin up your tenant on a branded subdomain. No credit card.
    02
    Upload products, add competitors
    CSV import or connect your store. Paste a domain like amazon.de.
    03
    Turn on rules, get alerts
    Edit a starter rule, simulate against 30 days of data, enable when it looks right.
    Built for retail teams

    Pricing decisions, by vertical

    Industry-aware product attributes, retailer coverage, and approval queues — the same engine, tuned for what your category cares about.

    38 industries · alphabetical
    Automotive parts

    Track ATU, Mister-Auto, Kfzteile24 across OEM and aftermarket. Cross-reference part numbers across catalogues; auto-approve repricing on fast-moving consumables.

    Live workspace previewstreaming
    OEM SKUs
    12,800
    across 6 makes
    Cross-refs / wk
    1,140
    matched
    Auto-approved /d
    210
    consumables
    Manual queue
    18
    OEM exclusives
    B2B distribution

    Track Hoffmann, Würth, RS Components across MRO and industrial SKUs. Apply customer-segment contract floors; flag any tier breach to the inside-sales team.

    Live workspace previewstreaming
    MRO catalogue
    42,000
    live
    Contract segments
    18
    active
    Tier breaches /d
    6
    to sales
    Auto-quoted /d
    1,140
    in-floor
    Baby & nursery

    Watch Mytoys, Babyone, JAKO-O on strollers, car seats and feeding gear. Hold approvals on regulated items (car seats); auto-approve apparel within margin floor.

    Live workspace previewstreaming
    Catalogue SKUs
    3,400
    active
    Regulated items
    180
    always held
    Manual queue
    11
    premium gear
    Auto-approved /d
    94
    in-floor
    Beauty & cosmetics

    Track Douglas, Flaconi, Notino on fragrances, skincare and prestige brands. Enforce MAP on luxury houses; auto-match drugstore brands within tier-cap.

    Live workspace previewstreaming
    Prestige SKUs
    2,180
    MAP enforced
    MAP breaches /d
    2
    alerted
    Auto-match /d
    162
    drugstore
    Approvals waiting
    7
    prestige queue
    Books & media

    Cross-reference Thalia, Bücher.de, Hugendubel on ISBNs and bundle SKUs. Apply Buchpreisbindung floor automatically; flag any cross-border breach for review.

    Live workspace previewstreaming
    ISBN catalogue
    78,000
    live
    BPB floor checks
    100%
    enforced
    Cross-border flags
    14
    today
    Bundle SKUs
    1,420
    tracked
    Coffee, tea & roastery

    Track Roastmarket, Coffee Circle, Tchibo on single-origin beans and brewing gear. Match seasonal harvest SKUs nightly; hold limited-edition micro-lots within margin floor.

    Live workspace previewstreaming
    Seasonal SKUs
    1,240
    nightly match
    Micro-lots held
    180
    always
    Brewing-gear bundles
    92
    tracked
    Approvals waiting
    5
    limited drops
    Computer hardware & peripherals

    Cross-shop Mindfactory, Alternate, Caseking on GPUs, mainboards and prebuilt rigs. Re-price flagship GPUs hourly during launch weeks; hold component bundles within tier.

    Live workspace previewstreaming
    Flagship GPUs
    120
    hourly at launch
    Bundle SKUs
    1,420
    tier-locked
    Launch alerts /d
    26
    high priority
    Margin floor
    8%
    GPU enforced
    Construction materials

    Track Toom, Hornbach, Bauhaus on dimensional SKUs. Surface margin breaches across bulk-order pricing tiers before they hit the quote desk.

    Live workspace previewstreaming
    SKUs in catalogue
    8,400
    by SKU family
    Tier-1 deviations
    27
    today
    Bulk-quote alerts
    12
    flagged
    Compliance audit
    100%
    MAP enforced
    Costumes & party supplies

    Track seasonal pricing across Karneval-Megastore, Buttinette, Amazon DE. Reprice Halloween / Carnival inventory daily at peak; hold long-tail props within margin floor.

    Live workspace previewstreaming
    Seasonal SKUs
    1,840
    Q4 spike
    Daily repriced
    620
    at peak
    Long-tail held
    1,220
    in-floor
    Approvals waiting
    4
    premium props
    DIY & Tools

    Cross-shop Hornbach, Obi, Manomano on power tools + consumables. Match cheapest competitor minus 1% on top-100 SKUs, hold the long tail.

    Live workspace previewstreaming
    Top-100 SKUs
    100
    auto-repriced
    Long-tail SKUs
    5,400
    manual review
    Avg match delta
    −1.2%
    vs cheapest
    Cost-floor blocks
    8
    today
    Eco & sustainable goods

    Index Avocadostore, Memolife, Waschbär on certified-organic and refill SKUs. Track certification badges as attributes; auto-approve repeat-buy consumables within margin tier.

    Live workspace previewstreaming
    Certified SKUs
    2,180
    badge-tracked
    Refill repeats /d
    118
    auto-approved
    Badge breaches
    0
    30d clean
    Approvals waiting
    8
    new lines
    Electronics retailer

    Track 5,000 SKUs across Amazon DE, Otto, MediaMarkt, Idealo. Approve a price match the moment a competitor undercuts you on a flagship.

    Live workspace previewstreaming
    Tracked SKUs
    5,128
    +412 this wk
    Margin floor breach
    3
    blocked
    Price index
    97.8
    −0.6 vs market
    AI matches confirmed
    98.2%
    GTIN + LLM
    Fashion brand

    Watch grey-market resellers on Zalando + AboutYou. Auto-approve a price match for size-out items, queue a decision for full lines.

    Live workspace previewstreaming
    Active styles
    1,840
    SS25 drop live
    Reseller alerts
    23
    8 high
    Sell-through wk1
    62%
    +9pp YoY
    Approvals waiting
    5
    queued today
    Fitness & gym equipment

    Watch Sport-Tiedje, Megafitness, Powerhouse on cardio machines, weight plates and home-gym sets. Account for bulky-ship surcharge; auto-reprice accessory SKUs nightly.

    Live workspace previewstreaming
    Cardio SKUs
    820
    bulky-tracked
    Accessory nightly
    3,100
    auto-repriced
    Surcharge alerts /d
    11
    delivery gap
    Approvals waiting
    4
    premium queue
    Furniture & home decor

    Track Westwing, Home24, Otto on dimensional + bulky-ship furniture. Account for delivery surcharge in the comparison; alert when a competitor absorbs it.

    Live workspace previewstreaming
    Bulky SKUs
    2,640
    delivery-tracked
    Surcharge alerts
    9
    today
    Margin floor
    32%
    post-delivery
    Approvals waiting
    6
    premium lines
    Grocery & supermarket

    Index Rewe, Edeka and Lidl online assortments. Track promo-week vs. regular pricing; auto-flag promo crossovers for category buyers within minutes.

    Live workspace previewstreaming
    Promo crossovers /d
    84
    auto-flagged
    Reg-vs-promo gap
    −18%
    p50
    Category coverage
    23/24
    live
    Buyer alerts /d
    12
    high-priority
    Health & Pharmacy

    Monitor Shop-Apotheke, DocMorris, Apotal across OTC + supplements. Enforce regulated-price compliance with auto-approve under floor, hold above.

    Live workspace previewstreaming
    OTC SKUs
    3,200
    regulated only
    Compliance breaches
    0
    30d clean
    Auto-approved /d
    184
    under floor
    Manual queue
    12
    premium SKUs
    Home & Garden marketplace

    Index 200 brand catalogues against Otto, IKEA, Westwing. Use approval queue to enforce MAP policy with a clear audit trail.

    Live workspace previewstreaming
    Brand catalogues
    208
    12 onboarded
    MAP violations / day
    11
    −43% MoM
    Avg decision time
    <3min
    p95
    Audit entries
    42k
    90d retained
    Home appliances

    Track Saturn, MediaMarkt, Otto on white goods (fridges, washers, ovens). Track delivery + install costs as line items in the comparison; auto-flag any competitor absorbing them.

    Live workspace previewstreaming
    Large-appliance SKUs
    1,640
    install-tracked
    Install absorbed
    8
    today
    Margin floor
    18%
    post-install
    Approvals waiting
    9
    premium queue
    Industrial supply

    Cross-shop Conrad, ELV, Reichelt on electronics and lab supplies. Apply unit-of-measure normalisation (per metre / per pack); auto-match consumables nightly.

    Live workspace previewstreaming
    UoM normalised
    98%
    per metre / pack
    Consumable SKUs
    12,400
    nightly match
    Lab-grade held
    640
    always
    Auto-approved /d
    390
    in-floor
    Jewellery & watches

    Track Christ, Wempe, Rüschenbeck on serial-numbered watches and fine jewellery. Hold ALL prestige-brand approvals; auto-approve costume jewellery within tier.

    Live workspace previewstreaming
    Prestige SKUs
    640
    always held
    Approvals waiting
    21
    premium queue
    Auto-approved /d
    38
    costume tier
    Tier compliance
    100%
    audited
    Kitchen & cookware

    Cross-shop KochForm, Springlane, WMF on cookware, knives and small appliances. Hold premium chef-brand approvals; auto-match volume cookware within tier.

    Live workspace previewstreaming
    Premium held
    320
    chef brands
    Volume nightly
    2,180
    auto-matched
    Margin floor
    24%
    enforced
    Approvals waiting
    7
    knife queue
    Lighting & lamps

    Index Lampenwelt, Click-Licht, Reuter on fixtures, bulbs and smart lighting. Track lumen-equivalence across competing SKUs; auto-match LED retrofits within tier.

    Live workspace previewstreaming
    Lumen-matched
    92%
    AI + spec parse
    LED retrofit SKUs
    1,420
    auto-tier
    Margin floor
    26%
    smart lighting
    Approvals waiting
    7
    designer brands
    Medical & lab devices

    Track Praxisdienst, MedX, Henry Schein on diagnostic equipment and consumables. Hold approvals on regulated-class items; auto-reprice gloves, masks, syringes nightly.

    Live workspace previewstreaming
    Regulated SKUs
    1,180
    always held
    Consumable nightly
    4,200
    auto-repriced
    Tier compliance
    100%
    audited
    Approvals waiting
    14
    diagnostic gear
    Mobile devices & telecom

    Watch Cyberport, Notebooksbilliger, MediaMarkt on phones, tablets and prepaid plans. Track promo-bundle pricing (device + plan); flag flagship undercuts within minutes.

    Live workspace previewstreaming
    Flagship SKUs
    240
    minutes to alert
    Bundle combos
    1,100
    device + plan
    Undercut alerts /d
    18
    high priority
    Margin floor
    12%
    enforced
    Musical instruments

    Cross-shop Thomann, Music Store, Session on instruments and pro audio. Hold approvals on luxury luthier-built guitars; auto-match volume SKUs (strings, cables) nightly.

    Live workspace previewstreaming
    Volume SKUs
    8,400
    nightly match
    Luxury held
    320
    always
    Pro-audio bundles
    1,180
    tracked
    Approvals waiting
    11
    luthier queue
    Office supplies

    Watch Staples, Viking, Office Discount on consumables and corporate-volume tiers. Apply contract-floor logic per customer segment; reprice tail SKUs nightly.

    Live workspace previewstreaming
    Tail SKUs
    9,200
    nightly reprice
    Contract floors
    12
    segments
    Volume breaches
    5
    today
    Approvals waiting
    8
    queued
    Optical / eyewear

    Index Mister Spex, Brille24, FielmannShop on frames + lenses. Track lens-bundle pricing per prescription tier; auto-match high-volume frame styles.

    Live workspace previewstreaming
    Frame SKUs
    4,800
    live
    Lens bundles
    92
    per Rx tier
    Auto-matched /d
    118
    volume frames
    Margin floor
    30%
    enforced
    Pet supplies

    Track Fressnapf, Zooplus, Maxi Zoo on dry food, treats and accessories. Auto-reprice premium-food lines nightly; hold approvals on prescription diets.

    Live workspace previewstreaming
    Premium food SKUs
    1,860
    nightly
    Prescription held
    240
    always
    Avg match delta
    −1.8%
    vs cheapest
    Auto-approved /d
    143
    in-floor
    Photography & cameras

    Track Foto Erhardt, Calumet, Camera Tools on bodies, lenses and lighting. Hold all mirrorless flagship approvals; auto-match accessory SKUs (cards, bags, tripods) nightly.

    Live workspace previewstreaming
    Flagship held
    180
    always
    Accessory nightly
    2,420
    auto-match
    Lens bundles
    640
    tracked
    Approvals waiting
    11
    body queue
    Smart home & IoT

    Index Tink, Smarthome.de, AVM on hubs, sensors and smart lighting. Account for ecosystem-lock attributes (Matter / Zigbee / HomeKit); auto-match within ecosystem tier.

    Live workspace previewstreaming
    Ecosystem-tagged
    98%
    Matter / Zigbee
    Hub SKUs
    140
    live
    Auto-matched /d
    186
    within tier
    Approvals waiting
    6
    new launches
    Specialty grocery (organic / vegan / halal)

    Watch Alnatura, Veganz, Halal-Markt on certified-niche SKUs. Track certification as a hard attribute; hold approvals on regulated halal / kosher items.

    Live workspace previewstreaming
    Certified SKUs
    4,200
    live
    Regulated held
    620
    halal / kosher
    Cert breaches
    0
    30d clean
    Auto-approved /d
    210
    in-tier
    Sports & outdoors

    Cross-check Bergfreunde + Decathlon on technical specs. Approve seasonal repricing in bulk; reject anything that breaks margin floor.

    Live workspace previewstreaming
    SKUs in season
    812
    FW25
    Margin floor
    28%
    rule enforced
    Bulk approvals
    1×7d
    Sunday cadence
    Stock-out alerts
    6
    today
    Stationery & gifting

    Cross-shop Idee + Spiel, Manufactum, Papier Tigre on gift wrap, journals and writing instruments. Re-price seasonal gifting SKUs daily before peak; hold premium pen brands within tier.

    Live workspace previewstreaming
    Seasonal SKUs
    1,180
    daily at peak
    Premium pen held
    180
    always
    Gift-wrap repriced
    420
    daily
    Approvals waiting
    5
    designer queue
    Toys & games

    Track Mytoys, Spielzeug-Welten and Amazon DE on board games, plush, and licensed merch. Watch the Q4 race; reprice flash-promo SKUs every hour during peak.

    Live workspace previewstreaming
    Q4 SKUs
    2,100
    promo live
    Hourly repriced
    320
    during peak
    Licensed alerts
    18
    MAP enforced
    Approvals waiting
    9
    today
    Trade & professional tools

    Track Festool, Hilti, Bosch Pro on contractor-grade tools. Apply trade-account floor per customer tier; flag corded-vs-cordless price gaps that competitors are exploiting.

    Live workspace previewstreaming
    Pro-tool SKUs
    3,400
    live
    Trade tiers
    5
    per customer
    Gap alerts /d
    12
    corded/cordless
    Auto-approved /d
    84
    in-floor
    Travel & luggage

    Watch Koffer24, Koffer.com, Amazon DE on hard-shell and cabin luggage. Reprice top-100 SKUs daily during peak travel weeks; hold premium leather goods within margin tier.

    Live workspace previewstreaming
    Top-100 SKUs
    100
    daily peak
    Premium held
    240
    leather tier
    Peak alerts /d
    22
    summer race
    Approvals waiting
    6
    designer queue
    Wine & Spirits importer

    Watch vintage pricing across Vinexus, Belvini, Hawesko. Hold approvals for premier-cru bottles, auto-match high-volume table wine within the margin floor.

    Live workspace previewstreaming
    SKUs by vintage
    1,420
    Bordeaux 2018+
    Margin floor
    22%
    by tier
    Approvals waiting
    9
    premium queue
    Vintage matches
    94%
    AI + appellation

    Used against

    Teams use PriceRoom to track prices across these competitors and platforms.

    • PrisyncTurkey
    • CompeteraUkraine
    • MinderestSpain
    • Wiser SolutionsUSA
    • Omnia RetailNetherlands
    • BoardfySpain
    • Pricer24Ukraine
    • NetrivalsSpain
    • SkuuudleUK
    • PriceshapeDenmark
    • Price2SpySerbia
    • Browse.aiUSA
    • BotisEU
    • ApifyCzechia
    • BlackCurveUK
    • RepricerIreland

    Priceroomvs the rest

    Featured comparison — public information from each vendor's site, last reviewed today.

    CapabilityPriceRoomPrisyncCompeteraMinderestWiserOmniaBoardfyBrowse.ai
    AI product matching
    BYOK AI keys
    Run on your premises
    Visual rules engine~~~
    Workflow audit log~~~
    Subdomain whitelabel
    European retailer coverage~~
    Public REST API

    ✓ first-class · ~ partial / requires upgrade · — not available

    Honest pricing. Pay for what you use.

    No packaged tiers full of features you'll never touch. You pay per product you track, per scraper you run, per rule you enable, and per seat on your team. Two plans for two stages — start small, grow when you do.

    Live price calculator
    Drag the sliders. Per-line math updates as you go.
    Team size
    3 seats
    19,00 € / seat / mo
    Products tracked
    500 SKUs
    0,05 € / product / mo
    Active scrapers
    6 retailers
    15,00 € / scraper / mo
    Rules enabled
    8 rules
    2,00 € / rule / mo
    Monthly breakdown
    Seats × 357,00 €
    Products × 50025,00 €
    Scrapers × 690,00 €
    Rules × 816,00 €
    Total / month
    188,00 €
    Annual2.256,00 €
    Refundable on the first invoice if you book and don't move forward. Pricing in EUR. VAT excluded.
    Talk to the team · $1 booking fee

    Real humans. 30 minutes. No deck.

    We'll only book a call with people who have skin in the game — so we charge a refundable $1 to book a slot. It filters tyre‑kickers and lets us promise a human reply within one business day.

    • Walkthrough on your real SKUs — bring a CSV
    • Quote tailored to your team size and catalogue
    • Refunded on your first invoice or back to your card
    We'll quote you based on: 3 seats · 500 products · 6 scrapers · 8 rules on the team plan. Change the sliders above to revise.

    The competitive landscape

    Other tools you might be evaluating. Filter by category or search by name, region, or strength. Click any card for a full comparison.

    Showing 16 competitors

    Ready to see your prices in context?

    Get your own branded workspace in under a minute.